We are pleased to announce we have entered in to an agreement to acquire 65% of the leading USA freeze dried brand, Crunchies food company (“Crunchies”).
Crunchies food company, LLC was established in 2005, in response to the rapid and overwhelming demand for good- tasting and truly healthy natural snacks on the market. Crunchies are freeze-dried fruits and vegetables, with nothing added. Since it’s interception, Crunchies have established strong supplier relationships, distributor relationships and is sold across the North America market through high profile grocers including Walmart, Costco and Whole foods.
The Award winning Crunchies brand has experienced strong, double digit growth within the last year alone, and successfully taps into the growing market of health conscious consumers seeking a healthy, nutritious snack option. The investment provides Crunchies with access to our significant global reach and marketing/sales leverage to continue their growth trajectory.
The investment with Crunchies is a reflective of our increasing momentum in the rapidly growing US freeze dried market, and the expansion of our freeze dried offering direct to consumers. In addition the investment will provide us with a strong platform from which to expand in the rapidly growing US and global Freeze Dried market.
Andy Ducker, CEO of Chaucer Foods commented:
“We are delighted to announce our strategic investment in Crunchies, which illustrates Chaucer’s wider corporate strategy to become a truly global, market leading specialist food ingredient and consumer products producer”
“We are confident that with our operational expertise and investment, the already successful Crunchies brand will develop to its full potential in the US and maximize its opportunities in the growing Freeze Dried markets. In addition, the combination of the Crunchies and Chaucer companies will provide Chaucer with increased visibility and exposure to customers and suppliers in the North America Markets”.